In Episode 5 of “Check-In with Bryan and Jeremy,” we delved into our experiences at ITB Berlin 2024, the world’s leading travel trade show. Jeremy conducted insightful interviews with travel representatives from various countries, shedding light on the significance of ITB and introducing new destinations we’re excited to explore. 

What is ITB Berlin? 

ITB Berlin is the premier global event for the travel industry, bringing together professionals from all sectors, including travel technology, hospitality, tourism boards, and more. Since its inception in 1966, it has served as a pivotal platform for networking, learning, and discovering the latest trends shaping the future of travel.  

Why Attend ITB Berlin 2025? 

Scheduled for March 4–6, 2025, at the Berlin ExpoCenter City, ITB Berlin 2025 promises to be an unmissable event for travel professionals and enthusiasts alike. Here are compelling reasons to attend: 

1. Extensive Exhibition Halls: With over 160,000 square meters of exhibition space, attendees can explore a vast array of products and services from various sectors, including travel technology, hospitality, and tourism boards. 
2. Focus on Sustainable Tourism: This year’s event emphasizes sustainable tourism, offering insights into eco-friendly travel solutions and responsible tourism practices aimed at reducing the industry’s environmental impact. 
3. Technology and Innovation Hub: The Tech Pavilion will showcase cutting-edge technologies such as AI, VR, and blockchain applications in travel, highlighting innovations that are reshaping the industry and enhancing customer experiences. 
4. Notable Speakers and Panels: Industry leaders, including CEOs of major airlines, travel agencies, and tech giants, will share their insights through keynotes and panel discussions, covering topics like the future of travel, sustainability, and digital transformation. 
5. Global Networking Opportunities: ITB Berlin offers unparalleled networking opportunities, allowing attendees to connect with professionals from around the world, fostering relationships that can lead to future collaborations. 

Exciting Highlights for ITB Berlin 2025 

Under the new slogan “The Power of Transition lives here,” ITB Berlin 2025 will focus on the transformative challenges and opportunities within the global travel and tourism industry. Notable additions to the program include: 

• ITB Transition Labs: This new event format offers marketing professionals in the destination and hospitality sectors an in-depth look at data-driven recommendations for action, providing practical tools to confidently master future challenges. 
• Corporate Culture Clash Track: Focusing on the challenges and opportunities of a changing corporate culture, this track will address topics such as diversity, new work, new technologies, and the expectations of Generation Z. 
• Livestreamed Events: For the first time, all events on the four convention stages will be livestreamed, enabling members of the global travel community to access sessions featuring more than 400 international speakers from anywhere in the world. 

Plan Your Visit 

 Attending ITB Berlin 2025 is an excellent way to stay informed and engaged in the tourism industry, make valuable connections, and explore new business opportunities. Whether you’re a seasoned attendee or a first-timer, the event offers unparalleled opportunities to network, learn, and innovate in the ever-evolving world of travel.  

We highly encourage our listeners to consider attending ITB Berlin 2025 to experience firsthand the dynamic developments in the travel industry. 

If you want to hear more about our experience at ITB Berlin 2024 and learn from Jeremy’s fascinating interviews with travel representatives from around the world, be sure to check out Episode 5 of our podcast, “Check-In with Bryan and Jeremy.” It’s the perfect way to get inspired, learn more about what ITB is all about, and discover exciting destinations to add to your travel wishlist. Stream it now on your favorite podcast platform!